Government tenders can be hard work. Lots of hard work, and that takes lots of time. Most businesses I work with to write tender responses are really really great at what they do but when it comes time to submit a bid, suddenly it all becomes a bit too hard.
So you've seen a tender opportunity that looks like it might be a good fit for your business. But writing a good tender response takes a lot of time and effort - so it's important to have a solid strategy to help you determine whether or not this particular tender is worth putting in a response to.